Make sense of it before making more of it
Every project takes its own path. This is how I usually work.
Before anything gets built
We work out whether I'm the right fit for the job. If I'm not, I'll tell you what I would do and where I would look for help.
A real first conversation
Sometimes the right call is to shape the idea, sometimes to cut it down, sometimes to not build anything yet.
Just enough structure to move
We get the lay of the land, then build just enough structure to take a confident next step: discovery and wireframes on bigger projects, a shared sketch on smaller ones.
Making it
Once the direction's clear, we build. Design and development move together, and you stay close enough to shape what matters without managing every detail.
The stack is a tool, not the point
I work across modern web tech and pick what fits the project. When a choice has a real trade-off, you'll hear the downside, not just the upside.
A small team I trust
When a project needs more hands, I bring in developers and designers I've worked with before. The thinking, direction, and accountability stay with me. You don't need to speak their language - that's my job.
AI where it helps
I use AI to explore options, prototype and move through repetitive work faster. That leaves more room for the decisions that need attention: what is worth making, how it should work and what needs checking before it goes live.
Launch, and after
Going live is its own piece of work - and it's not the last you hear from me.
A launch that actually lands
Before launch we agree what has to be in place: deployment, performance, whatever tracking and search the project needs. Going live should be a planned step, not a scramble.
Still around after launch
Once real people start using it, small things come up - fixes, tweaks, the odd change. I'm around for those. And if you want someone watching over it long-term, we keep that as small as it should be.
Ready to talk?
Choose whichever way is easiest.
Free - for a quick question or conversation.
I'll reply by email.