E-commerce & Online Stores
Sell things without building the wrong system
E-commerce gets complex fast. Most people fail not because they can't build a store, but because they pick the wrong level of complexity too early - or the wrong tool for where they are.
The job is not to pick a platform. The job is to pick the least wrong system for what you're trying to sell.
Which Solution Fits?
Simple Checkout
Sell a few things without building a store.
What's included
- Stripe, Snipcart, PayPal or similar - depending on your setup
- Checkout for a handful of products or digital downloads
- Order confirmation and basic management
- Integration with existing site or simple landing page
Perfect for: Coaches, consultants, creators selling courses or service packages. Testing demand before committing to a full store.
Often combined with Websites & Web Platforms for better positioning and conversion.
E-commerce Store
A practical store setup for small-to-medium sized businesses.
What's included
- Shopping cart and secure checkout
- Inventory and order management
- Shipping integration
- Customer accounts and order tracking
- Mobile optimised, professionally branded design
Perfect for: Small-to-medium product catalogs, makers, retailers starting online who want a store that won't become painful to run six months in.
Subscriptions & Courses
Memberships, learning platforms, and recurring billing.
What's included
- Subscription management and recurring payments
- Course structure (modules, lessons, progress tracking) or membership tiers
- Student/member enrollment and access control
- Content delivery (video, documents, gated access)
- Email automation for enrollment and renewals
Can be implemented using LMS tools, custom access logic, or lightweight gated systems - depending on complexity.
Perfect for: Educators, coaches, membership communities, online learning.
Custom Commerce
When standard tools actively block your business model.
This applies when:
- Pricing or checkout flows are non-standard
- Heavy integrations required (CRM, inventory, custom fulfilment)
- Scale or edge cases justify the complexity
Custom is chosen when it reduces risk - not when it sounds impressive.
Not sure which package fits? Let's talk through it.
Technology
WooCommerce
For stores that need full control and lower long-term costs
Built on WordPress. More setup upfront, more flexibility long-term. Better when you need custom flows or want to avoid transaction fees.
Shopify
For getting a store running quickly with minimal maintenance
Managed hosting, clean interface, easy to hand off. Transaction and app costs add up over time - worth knowing before you commit.
Stripe / Snipcart / PayPal
For simple checkouts without a full store
When you're selling a handful of products or digital downloads and don't need inventory management. Lightweight and fast to set up.
Not sure which fits? I'll recommend what makes sense after understanding what you're selling and how.
Frequently Asked Questions
Can I start with Simple Checkout and upgrade later?
Yes. Starting simpler is often the right call - it lets you validate demand before investing in a full store. If you outgrow it, we scope the next step from where you are.
Do you work with existing stores or only new ones?
Both. If you already have something running but it's painful to manage or not performing, that's worth a conversation. Sometimes a rebuild makes sense, sometimes targeted fixes are enough.
How involved do I need to be during the build?
Not heavily. I handle the decisions and coordination. What I do need from you: clear answers on your products, your customers, and what success looks like. The more honest you are upfront, the better the outcome.
Can I manage the store myself after launch?
Yes. Every package includes handover and training. The goal is a store you can actually run - not one that keeps you dependent on a developer for every small change.
I'm not sure which option fits my situation.
That's exactly what the first conversation is for. Tell me what you're selling and where you are - I'll tell you honestly what makes sense, including if none of these packages are the right fit.
Ready to talk?
Tell me what you're working on. We'll figure out the rest.