Fresh Look Renovations has been operating in the Chicagoland area for over 20 years — kitchens, bathrooms, basements, additions, custom builds. The site’s job was simple: get the right homeowners to book a free consultation.
What I Built
A WordPress marketing site covering the full service range, a project gallery, FAQ section, and service area pages for the suburbs they actively target. The consultation flow is the primary CTA throughout — low friction, no obligation framing baked into the copy.
Built for local SEO and conversion, not to impress other developers.
Why WordPress
Local SEO for a contractor means service-area pages - lots of them, added over time as the business targets new suburbs. The team needed to clone and adjust those pages themselves without a developer in the loop. WordPress makes that a ten-minute job, and the local SEO tooling around it is mature. Nothing about this project rewarded a more exotic stack.
WordPress Tailwind
