Luxury Wild Deer is a small-batch producer from Klaipėda — venison jerky and sausages made from responsibly sourced Lithuanian deer, slow-cured, shipped across Europe. The product is genuinely good. The store needed to reflect that.
The Problem
A premium food product in a commodity-feeling online store environment. Shopify’s defaults don’t communicate craft or provenance — those things need to be built in deliberately.
What I Built
A Shopify store with multi-currency and multi-region support across 26 EU markets. Product catalogue, brand storytelling around heritage and sourcing, and a clean purchase flow. The visual and copy direction was built around the slowness and care that goes into the product — not just what it is, but why it’s made the way it is.
Why Shopify
For a small producer selling into 26 markets, the hard problems are VAT, currencies, shipping rules, and checkout trust - problems Shopify has already solved at a scale no custom build can match on this budget. Going custom would have spent the money rebuilding plumbing instead of brand. The craft went into the theme and the copy; the platform stayed boring on purpose.
Shopify
