Viezo builds Sonora - a predictive maintenance platform that detects early mechanical damage in industrial rotating equipment before it becomes a breakdown. Their buyers are factory and maintenance decision-makers in metals, packaging, food, logistics, and automotive. The site needed to sell deep tech to people who distrust marketing.
What I Did
A redesign and full development of the marketing site: product presentation for Sonora, pricing, a large case study library, and a news section. For this audience the case studies are the product page - engineers believe documented results, not adjectives - so the structure puts evidence first.
Why WordPress
The content is the engine here: case studies and articles get published continuously by the team, not by a developer. WordPress keeps that velocity in their hands, and the redesign work went into presentation and structure - where it actually moves a technical buyer - rather than into the plumbing.
WordPress
